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About Soft Skin

The Soft Skin Store Ltd was founded by Sarah Hale in 2005, frustrated at the lack of availability of Aveeno products in the UK. "When my middle daughter, Izzy, developed eczema at 9 months old I was concerned about the use of hydrocortisone creams on someone so young. I began looking for natural alternatives; success with certain other products only lasted for so long before Izzy's skin seemed to get use to them. When visiting family in Canada in 2002 I discovered the Aveeno product range and was amazed at the results we got within 7 days. It was a great relief that we had found a range of products that truly worked!"

Founder Sarah Hale

Based in Oxfordshire, England we offer a fast delivery service throughout the UK and Eire, Soft-Skin™ recognises the importance of staying on top of skin care problems such as eczema, psoriasis and rosacea. Having suffered the anguishes a parent of a child with eczema goes through Sarah remains on hand to offer others help and support as well as advice on which products to buy. "Parents of children and babies with eczema often feel it's something they have done wrong, they feel alone and not sure who to turn to for support. Here at Soft-Skin™ we fully understand the sleepless nights and heartache parents put themselves through, we are only too happy to help discuss a skin care routine for each individual customer no matter what their age or skin condition."

Soft-Skin™ offers the widest selection of Aveeno products anywhere in the UK and in 2009/10 the company expanded into other ranges with the addition of the Bump Fighter Razor System and the Ultimate Skin Therapy Lotions from Gold Bond. "By listening to our customers" says Sarah "our store has developed into a Specialist Skin Care site. Consumers can be reassured that products we sell have not only been very carefully tested by the manufactories but also by our panel of willing helpers. We sell a product range that we truly believe in."